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• Cath Kidston

In 2008, the Cath Kidston brand celebrated its 15th Birthday. Not bad for a designer who, on setting-up her first shop in London's Clarendon Cross in 1993, thought she'd just dabble in domestic bric-a-brac.

Today, Kidston is the undisputed designer queen of vintage chic, rooting herself firmly in a mid 20th Century idyll of apron-strings and home-baking. Her home accessories are phenomenally popular, with her mugs being some of the bestselling lines. Her mug range certainly provides an inexpensive way of bringing a little of the Kidston magic into your home.